A growing brand, living in a surging industry.
Ready to the make the move to Hounds Town USA and take the country by storm?
Before you can decide whether the Hounds Town USA business model fits into your vision of your future business, you might like to start with an understanding of the industry we operate within. With almost 20 years of experience, Hounds Town USA is a pet care franchise and doggie daycare business with a robust and intricate understanding of the industry.
An objective view of this industry’s future has our current Franchise Owners and the Hounds Town USA family all very excited:
Americans spent over $66 billion on their pets in 2016 alone. That is an increase of about 30 percent from just five years ago, and that number is expected to grow to almost $100 billion by 2020. The pet services industry continues to grow steadily at a rate of 7.8% a year. As Forbes recently wrote:
“The pet care industry is thriving. The American Pet Products Association reports that overall household pet ownership hit 68% in 2016, up from 54% in 2009. Pet spending has soared faster than GDP since the Great Recession. While the rise in pet ownership boosts overall spending, the amount spent per pet is increasing as well.”
“We started visiting when he was too young to leave alone when we were at work. Now we take our guy here some days even if I am working from home just to have a playdate and burn off some energy.”
– Kenneth R
of US households, or approximately 85 million people, own pets and the number of pets has grown to 312 million nationwide. Nearly 80% of those people view their pets as beloved members of the family.
We spend big on our pets, recession or not. An astounding 92% of pet owners spent the same or more on their pets during the most recent recession period.
Dog owners spend an average of around $1,641 and cat owners approximately $1,125 per year, two-thirds of which goes to retailers and service businesses.
According to BusinessWeek, “Pet services is one of the fastest-growing sectors in the pet industry, jumping 8 to 12% per year.” Americans are spending more money on their pets than ever before.
Total US pet industry expenditures reached over $66 billion in 2016. By 2020, the US pet industry is expected to reach $96 billion in sales, according to Packaged Facts, a leading market research firm.
Don’t take it from us. Take it from an expert. Guest writer at Entrepreneur.com, Christina Baldassarre, an experienced entrepreneur and consultant created a list of the notable reasons anyone should join the pet industry and become part of a pet care franchise or doggie daycare business.
The pet industry seems to defy all the odds during periods of recession and has actually been affected very little by the economic crises experienced so far.
The last thing any entrepreneur or investor wants to have is a seasonal business. Seasonal demand limits cash-flow to a couple of weeks per year, which is not ideal.
BENEFITS FROM SCIENCE
Think about the naughtiest thing your dog ever did. Bet you don’t hold a grudge. That’s because dogs and cats have something called kinderschema—the science behind why we find dogs and kittens so cute! It means they have a large head with big eyes, big round ears — and the power to entice you to forgive them anything.
Some of the most innovative companies do not get funding because of the expense that it would take to educate the customer on what the product or service does and why it is so important. In the pet industry, there is little need to educate the customer as they already know the benefits of providing their pets with healthy and active products and services that make them happy.
The number of pets has grown to 312.1 million, generating a steep increase in demand for retail and service businesses. There are not only more pets who need to be fed, walked, entertained, groomed and boarded, but more pet owners spend money on them.