Do you refer to your dogs as “fur babies?” Would you rather spend your hard-earned cash on doggie daycare and grooming than on anything for yourself? Do you have a vested interest in providing your dogs with absolutely the best food, treats, and toys on the market today? If you answered yes to any of these questions, chances are you may be a member of the millennial generation (not to mention an amazing dog owner!) Hounds Town USA celebrates millennial pet parents not only for the love and devotion they show their dogs every day, but also for their major role in helping us grow our doggie daycare franchise!
Millennials are in a class by themselves when it comes to influencing great change in how we do everything, from business to fashion all the way up to caring for our pets! That’s right- the doggie daycare industry is booming, thanks in part to the millennial generation’s attitudes toward pet ownership. Research and studies continue to show us that young adults between the ages of 23 and 38 are more invested in providing top-of-the-line care to their dogs and cats than past generations have been. While we’ve always been a country of dog lovers, millennials are taking their affection to a whole new level, and doggie daycare centers, grooming facilities, and natural pet food stores are profiting in a big way from it!
Unlike previous generations, millennials tend to view themselves as “pet parents,” rather than just pet owners, according to this Newsday article. It’s quite common to hear young people referring to their dogs and cats as “fur children,” not to mention labeling themselves as “dog moms” in conversation. As more and more people in their twenties and thirties put off having babies until later in life, and some choose to forego it altogether, being a mommy or daddy to a furry, wet-nosed bundle of love can be a highly appealing alternative. Because of this paradigm shift we’ve experienced in our relationships with pets, doggie daycare facilities and other pet care services have enjoyed significant financial growth in just the past decade, and are on pace to achieve even more success in the coming years.
Young people’s unbridled affection for their dogs has turned pet care into a $73 billion industry that is on track to reach $100 billion by the year 2020. The article notes that millennial pet parents spend up to $3,000 per year on food, supplies, and care for the furry family members they love so much. In fact, according to PetBusiness.com, one in 10 millennials said they are prepared to spend upwards of $10,000 on treatment for a sick pet, and 68 percent of them said they would take leave from work to care for a new puppy or kitten if their employer would allow it. As young Americans continue to take care of their dogs as if they were human children, the demand for doggie daycare is growing by leaps and bounds!
As you may have already guessed, more millennials have welcomed pets into their homes than any previous generation. According to a 2017 article in Inc. Magazine, 75 percent of American thirty-somethings own at least one dog, compared with just 50 percent of the U.S. population at large. Since Because of this, the magazine lists pet care as one of the best industries for starting a business. Thanks to its simple business model, Hounds Town USA allows people the opportunity to own a doggie daycare franchise and capitalize on the booming pet care industry without the overwhelming day-to-day hassles that plague small business owners. Franchise Owners at Hounds Town USA can cater to millennial pet parents in their community with the support of a full corporate team and a known, respected brand to help them grow their business.
As pet parenthood continues to influence everything from how millennials spend their money to how they shop for a home, the number of young Americans who share their home with a beloved four-legged friend or two (or three!) remains on the rise. This steady increase in the number of dogs and cats living in U.S. households, combined with young people’s collective reluctance to leave their “fur children” home alone while they are away at work, means that the need for doggie daycare facilities, professional dog walkers, and boarding and grooming services is at an all-time high, with potential for demand to grow even larger in markets across the nation.
Owning a doggie daycare franchise like Hounds Town USA is an ideal way to corner the market in your community without the hassle and expense of starting a pet care business from scratch. By bringing our trusted brand and excellent reputation to your home city, you are setting yourself up for a successful business venture and the potential for high returns! Click here to visit our franchise website and learn more about the Hounds Town USA difference, or complete the form below to get started in our Education Process.